My marketing career started with performance campaigns, A/B tests, and lots of creative experimentation.

But I quickly learned that the biggest impact doesn’t come from doing more marketing — it comes from building the systems that make marketing teams work smarter.

Over the years, I’ve moved from running campaigns to designing the martech architecture behind them. I’ve learned that great marketing is equal parts creativity and data engineering.

Today, I focus on the intersection of strategy, automation, and AI — translating marketing needs into scalable systems that actually deliver.

Whether it's building custom automation workflows in n8n, designing marketing data pipelines with BigQuery, or prototyping AI-powered content systems, I help teams move faster and make better decisions with data.

When I'm not automating marketing workflows, you’ll find me solving Sudoku puzzles, experimenting with new AI tools, or talking about how to make marketing operations run smoother — with less chaos and more clarity.