Web-to-App Checkout → Conversion Optimisation Platform

A custom-built web-to-app purchase flow that empowers fast experimentation, smoother tracking, and independent growth iteration.

This platform relocates the key purchase moment from in-app to web, enabling rapid A/B testing, cleaner tracking, and a fully controlled conversion experience.

Project Summary

Key purchase event moved from in-app to web for full marketing control

A/B testing for copy, pricing, and layout without app release cycles

Flexible landing page built on WordPress for rapid iteration

Custom lightweight plugin connected to payment provider (Mollie)

API link between form and backend to generate secure access codes

Improved tracking and funnel visibility across ads → web → app

Hidden analytics fields to capture traffic source, device data, etc.

Faster optimisation cycles without developer dependency

System Architecture

Marketing Landing Page

Fully controllable interface

Custom WordPress Plugin

Lightweight plugin connected to payment API

Backend API

Secure access code generation

Mobile App Redemption

Smooth onboarding into the app

Key Challenges & Solutions

Limited Experimentation

In-app changes required developer time and release cycles.

Solution:
Move conversion to web for instant A/B testing.

Broken Funnel Visibility

Multiple drop-off points, limited tracking, tightening privacy policies.

Solution:
Centralize the purchase flow on web with clean data capture.

ConversionSlow Payment Plugins

Off-the-shelf plugins slowed down page loading.

Solution:
Build a minimal custom plugin tied directly to Mollie's API.

Faster testing cycles

100%

Independent from app release schedule

Plugin bloat slowing the site

↑

Revenue due to increased conversion visibility

Want to unlock faster conversion optimisation?

Let's design a web-to-app checkout flow that gives your team full control over experimentation, tracking, and growth.

Let's connect →